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After nearly two years, the Hollywood classic racing action film IP "Speed and Passion" has finally welcomed its 10th installment in the series. The same plot style of "fighting for family" and classic scenes such as flying cars and explosions made "Speed and Passion 10" (hereinafter referred to as "Speed 10") the first day of its release in mainland China, grossing 100 million yuan at the box office, becoming the first cinema film to break 100 million yuan on its first day after this year's Spring Festival.
Equally noteworthy is that from 2001 to 2023, the "Speed and Passion" series, which spanned more than 20 years and achieved "super long updates," surpassed the "Avengers" series to become the box office champion of Chinese film history within a week of its release.
Why can 'Speed and Passion' still have a strong box office appeal despite continuous and stable updates, while domestic films rarely have similar works? In a deep observation of Hollywood sequels and Chinese internet blockbusters, the Jingzhe Research Institute has found commonalities between the two, as well as the secrets behind the success of sequels.
How was the "Most Money Making in History" series of movies born?
Looking back at the beginning of the "Family Hero" universe, it can be found that "Speed and Passion" was able to initiate continuous updates and was largely selected by the audience and market.
In 2001, the first film "Speed and Passion" was released. Originally, the production company only wanted to make a "cool movie" and make a fortune, but unexpectedly stepped into the underground racing culture that became popular on the streets of the United States at the same time. Whenever darkness falls, the "Ghost Fire Teenagers" in Los Angeles will use tires to rub the ground with the harsh sound and exhaust sound, and look for "speed and passion" in the city. The street racing scenes shown in "Speed and passion" are also regarded by underground racing enthusiasts as the sublimation of art to life.
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Even if 'Speed and Passion' does not break away from the traditional Hollywood police action film routine in terms of plot, the production cost of $38 million is not considered a major production in Hollywood, and it is also listed as a B-rated film that 'children under 13 must watch with their parents'. However, it still ranked 18th in the global box office ranking with the global box office of 200 million dollars in the same contest with classic films such as Harry Potter and the Sorcerer's Stone, Lord of the Rings 1 and Rush Hour 2.
